Are you looking to establish a Franchise network for your Brand in India ?

Then we will get you going in the shortest possible time and in the most economical ways. We will work with you to design effective strategies since we ourselves are experienced entrepreneurs.

To define franchising in short would be “sophisticated marketing”.

Karmic helps market a franchise in India and abroad. We will locate the potential franchises, negotiate deals, prepare contracts and execute all other transactions for operationalising the deal.This is a key service where we can provide high end opportunities across countries.

Never before in the history of marketing has a method been more successful for business owners to expand than in franchising. According to the U.S. Department of Commerce, franchising has a failure rate of only 3.7 percent.

Franchising is expected to reach $2 trillion by 2010.

To help close the gap and transform a franchisor’s marketing performance from average to superior, Karmic consults on the following key areas:

• Marketing Needs Analysis and Auditing
• Marketing Strategy Development
• Marketing Planning and Forecasting
• Campaign Creation and Execution
• Development of Key Performance Metrics and Indicators
• Marketing Performance Assessment
• On-going Consulting and Maintenance

A survey was conducted with the help of the International Franchise Association to its franchisor membership and one of the questions that was asked to existing franchisees was…”Would you purchase your franchise if you had it to do over again?” The answer was positive from 93 percent of the owners. This confirms the success of franchising in the lives of franchise owners.

First we listen closely. Then we deliver. Our long-term client relationships testify to the value of our approach.

• Meeting Logistics
• Registration Management
• Housing and Room Block Management
• Exhibit and Event Management
• Attendee Tracking
• Event Analysis and Surveys

Meetings matter. Educating, motivating and uniting your employees and customers are essential parts of doing business. But the challenges of effective meetings management continue, as companies seek to control costs, increase process efficiencies and ensure their meetings fulfill strategic objectives.

Should you formalize your meetings program today? Can you improve your existing program tomorrow?

Karmic can help you baseline your organization’s meetings-related activities. We quantify the value of your meetings management program and develop a roadmap to realize potential savings and opportunities for efficiencies. We provide business expertise, coupled with solid industry-specific data, to help your organization develop a comprehensive approach to meetings management.

We can help you with:

Event tracker

Since we keep a regular track of events organised by leading industry bodies (both domestic and international) on a wide range of subjects, we’re able to inform you of these in advance by sending you relevant weekly updates.

Speaker Placement

We specialise in identifying occasions for our clients to address important industry seminars and conferences. What makes this service unique is that we are able to match the subject of the conference/seminar with the specialisation of the speaker from the client organisation; often, we also go the extra mile to fine-tune the content of the seminar, so clients can deliver their intended message.

Managing seminars and conferences

From time to time, you might require specially devised seminars, conferences and roundtables, with select participants and media to discuss and deliberate a set agenda. Without a worry, you could just leave it all to us. We’ll create and implement them for you from start to finish.

Delegation visits

Delegation meetings, networking cocktail events and dinners, power luncheons… you name it. From CEO visits to international industry delegation visits, we can help put together an itinerary that helps our clients maximise their business visit. We’ll help manage the protocol, the list of invitees and attendance, the event itinerary, as well as post-event courtesy calls.

Example

Here is an example : To manage the high-level delegation visit of an Corporate and to arrange interactions for them with 40-50 leading and eminent heads of business, politicians and bureaucrats as well as eminent lawyers in India. The process that will be followed will be as follows:

• Create a verified database of over 100 senior corporate heads from a wide spectrum of industries, ranging from pharmaceuticals, technology and infrastructure to banking, retail and consumer goods.
• Organise designing,printing and mailing of invitations and managed RSVP follow-up.
• Manage last-minute changes (inevitable, as they often are) and exigencies.
• Arrange hospitality for the delegation visit, including venue bookings, logistics and facilitation of the cocktail event.

Needless to say, the cocktail event will go smoothly. More important, the meeting will be attended by at least 60% high-profile invitees with a good quality of the turnout.

Some of the items that require careful consideration are:

• The initial franchise fee
• The trademarks and use of
• The continuing fees (royalties)
• The terms and conditions of the agreement
• The territory
• The training provided
• The support of the franchisor

Who is Considered a Franchisor?
The federal government says that any business that is being offered to the general public that requires the potential buyer to sign a written contract and that contract contains their three (3) elements:

What do you need in developing a franchise?
The development of a franchising is a continuious process so long as you are offering franchises. Some of the items that you are going to need are as follows:

• Corporate Structure
• Federal Trade Mark Registration
• Audited Financial Statements
• Uniform Franchise Offering Circular
• Promotional & Marketing Materials (could be a web site)
• Manuals (Development & Operations)
• Franchisee Training Program
• Franchisee Support
• Registration in Regulatory States
• Profile of who your franchisees will be
• Marketing Procedures